New Ad Campaign Supporting Citizenship Begins this Weekend

The U.S. federal government will soon start an advertising campaign to encourage immigrants to become American citizens. This effort, which will reach nearly 8 million immigrants who are currently eligible to request citizenship, will run in print, radio and other forms of media in New York, Florida, Texas and California throughout the long holiday weekend. The federal government wants to remind immigrants of the importance and advantages of citizenship through this media campaign.

“You’ve got to create that sense of urgency, and until they’ve reached that sense of urgency, they’ll just coast,” said Nathan Stiefel, Division Chief of Policy and Programs, Office of Citizenship, U.S. Citizenship and Immigration Services.

This is the first medial campaign by the federal government to support citizenship. According to data, a number of immigrants do not apply to become U.S. citizens because they feel they do not speak English well enough or do not see the specific advantages of citizenship.

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